My article "8 Questions Marketers Ask that GA4 Can't Answer" was recently published on the blog. In it, I discuss the challenge faced by many marketers after upgrading to Google Analytics' 4th version. Over the past 10 years, Google has created a sort of GA bubble for its users, including marketers, product managers, and designers. Now, with the emergence of GA4 bugs, these users find themselves unsure of what to do and where to find answers. However, solutions exist—not only within the Google ecosystem.
The article highlights several GA4 issues that can be easily addressed outside the GA4 framework. This implies that Google Analytics bugs are not a sentence but an opportunity for creative problem-solving.
You can read the full article here.
If you've encountered a GA4 bug that has been successfully resolved by another application or service, please share your experience in the comments.As always, I appreciate likes, shares, and reposts.If you are interested in other compilations of materials on BigQuery from me, please add a "+" in the comments, and I'll share a list of my most popular posts from 2023 with you.
