All Methods to Track Conversions in GA4

A conversion is, as known, any significant event for a business. In the context of GA4, they are crucial for attribution calculation and linkage with Google Ads. I've identified six ways you can track conversions in GA4:

1. Mark an existing event as a conversion:

- navigate to "Events - All Events";

- choose the event and designate it as a conversion.

2. Create a new conversion event:

- go to the "Conversions" section and click "Create Conversion Event";

- name the event;

- click "Save."

3. Generate a conversion based on current events and parameters:

- access the events interface;

- move to event creation;

- select relevant parameters and save the event as new (e.g., submitting a specific form);

- tag it as a conversion.

4. Utilize audience triggers:

- in the "Audience Triggers" section, click "Create";

- specify the event name;

- if you want the event triggered whenever a user meets audience criteria (even if already included), choose "Record additional event (no more than one per day) when audience composition is updated";

- click "Save";

- mark the event as a conversion.

5. Employ conversion thresholds:

- set up audience inclusion when a specific parameter reaches a certain value, for instance, when the value exceeds 100.

6. Using GTM Server Side? In your server container, apply transformations and add the parameter "_c=1." GA4 will promptly recognize this as a conversion event.

If you work with GA4 to BigQuery exports, be sure to check out my SQL cheat sheet.