If you’ve ever tried to debug server-side GTM (sGTM), you know the struggle.
The preview interface is… let’s just say, not user-friendly.
Reading incoming JSON? A nightmare.
Tracking down which tag failed? Good luck.
Figuring out consent issues? May the odds be ever in your favor.
I used to open DevTools, zoom into messy request URLs, decode JSON in another tab, scroll endlessly through preview events… and slowly lose my will to live.
Then I discovered the GTM Helper extension by Stape, and honestly - debugging sGTM suddenly became almost fun.
(Yeah, I said it.)
Here’s what it does:
- Formats JSON beautifully in the sGTM preview — readable, clickable, and non-brain-melting.
- Decodes request URLs — so you actually understand what data is being sent.
- Adds color-coding to tags (GA4, Meta, Ads, etc.) so you stop hunting for the right one in a wall of text.
- Highlights tag statuses (including 4xx/5xx errors).
- Displays consent mode status clearly in preview — no need to go hunting for the gcs parameter in requests.
The best part?
- It’s free.
- No Stape account required.
- It saved me from rage-quitting sGTM setups more than once.

If you work with GA4 to BigQuery exports, be sure to check out my SQL cheat sheet.