Well, well, well! The GA4 interface has brought back a much-loved and incredibly handy tool—Plot Rows. A fan favorite since the days of Universal Analytics, this feature was a go-to for quick, "lazy" insights.
If you lead a team and don’t have time to dig into raw data, this tool will give you a fast understanding of how metrics are changing over time across different dimensions. For example, you can select specific traffic sources and watch how traffic shifts between them from day to day. Naturally, this only works with line charts.
This seems like a step from GA4 toward catering more to managers, marketing and product leaders.
If you work with GA4 to BigQuery exports, be sure to check out my SQL cheat sheet.
