Now you can see the share of a specific metric from the overall count, and we're not talking about just another update from Google.
Steve Lamar has released a browser extension for Google Chrome. Once activated, it displays the percentage of a metric in relation to the total in standard GA4 reports. Now, for instance, you can see the share of organic traffic from your overall traffic.
Certainly, the fact that an extension is needed for such a task raises some eyebrows, to say the least. Hopefully, such enhancements will prompt the Google Analytics team to pay attention to the real needs of users.
If you work with GA4 to BigQuery exports, be sure to check out my SQL cheat sheet.
