Recently, when I posted a kind of manual on how to load GA4 reports into Google Sheets on my Linkedin, I received feedback from a follower in one of the comments. His name is Michele Pisani.
He is the creator of the GA4 Magic Reports extension. It installs into your Google Spreadsheets environment, operates similarly to the traditional extension but is much more user-friendly. It allows you to use user-friendly filters, sorting, scheduled reports, and most importantly (drumroll!), it's absolutely free.
If you work with GA4 to BigQuery exports, be sure to check out my SQL cheat sheet.
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