Aakash Gupta has done an incredible job (kudos to him, by the way):
1. He spent three months interviewing VPs of Product from major services in the product analytics field.
2. He compiled his findings into a detailed market map of product analytics.
3. He published a free article with an up-to-date overview of the current product analytics market.
4. He received a lot of negative feedback regarding alleged inaccuracies and errors in his document (old habits die hard).
The map itself is in the attached image.
If you work with GA4 to BigQuery exports, be sure to check out my SQL cheat sheet.
