Curious about how your product metrics compare to the industry averages?
Look no further than the Product Benchmark Metrics tool by Amplitude.
This simple web interface asks for your industry, company size, and region. In return, you'll get benchmarks for key metrics, grouped into four easy-to-understand categories:
Acquisition
Activation
Engagement
Retention
I’m particularly interested in activation). But of course, benchmarks aren’t something to solely rely on. But it’s always great to have a simple tool for quick insights at your fingertips.
Isn’t it awesome to access knowledge like the average retention rates in the financial services sector being 15% in the first month, 12% in the second, and 11% in the third?
You can get access to my BigQuery-GA4 Cheat Sheet here.
