Google Tag Manager now has an official Yandex Metrica template! This is great news—your analyst now has more control over the data sent to Metrica. No more constantly bothering developers for every little tweak—many things can now be handled directly through GTM + an analyst.
Yandex.Metrica is one of the most popular free web analytics tools in the world, helping businesses track user behavior, optimize funnels, and improve conversions.
What’s New?
- Quick setup – Just enter your Counter ID, configure the settings, and you’re good to go.
- More flexibility for analysts – Update goals, event parameters, and visit data without developer intervention.
- Supports eCommerce, Webvisor, and goals – The core features are available right in the GTM interface.
- Advanced settings – Pass user_id, visit parameters, and custom data for deeper insights.
How to Install?
1. Open Google Tag Manager → Template Gallery
2. Search for Official Yandex Metrica
3. Add, configure, and publish your container.
If you work with GA4 to BigQuery exports, be sure to check out my SQL cheat sheet.
