Data Export Limits in GA4 Have Increased!

Now you and your team can export significantly more data for your reports and analysis:

1. 10,000,000 cells for TSV and CSV exports in unsampled explorations.

2. 100,000 rows of data when downloading reports as CSV or Google Sheets.

What’s changed? Previously, you could only export 5,000 rows, which limited your analysis and often rendered the process somewhat pointless. Now, marketers, product managers, and everyone involved can:

1. Conduct more detailed analysis, explore broader user segments, and uncover subtle trends that may have been hidden within those 5,000 rows.

2. Integrate Google Analytics data with other sources, such as CRM systems or databases, right here on the fly—without needing to rely on APIs or raw data.

This update is genuinely beneficial; just look at the alternatives.

For instance, in Amplitude, the export limit depends on your pricing plan, but typically it caps at 10,000 rows for standard reports. In Mixpanel, you can export data via API or through the "Data Export" feature, but again, you're faced with limitations on how many rows you can retrieve at once (10,000).

If you work with GA4 to BigQuery exports, be sure to check out my SQL cheat sheet.