GoogleAnalytics is my workhorse. I’ve been using it daily for the past few years. Despite its complexity, I’ve turned it into a powerful tool that handles both routine and unconventional tasks.
And you can do the same. Mastering GA will save you time and spare you unnecessary headaches. For example, if you manually compile a report every week to compare metrics, chances are you’re wasting too many resources.
It’s also a goldmine for insights and growth hypotheses. Do you spend hours digging through endless reports to find something useful? Maybe it’s time to automate the chaos and focus on what really matters.
Here’s how I’ve streamlined my workflow:
- Key reports in Looker Studio – track trends in the exact breakdowns I need. Want to know which ones? Drop a comment, and I’ll share.
- Automated updates via a Telegram bot – quick access to essential metrics on the go.
- Google Sheets hashtagGA4 add-on – pushes data to Gmail, Notion, and Roam Research so I can revisit it later.
- BigQuery – for everything else, whenever I need to dig into raw data.
GA helps me solve multiple business challenges, and it does so reliably.
If you work with GA4 to BigQuery exports, be sure to check out my SQL cheat sheet.
