Why do exit pages matter so much?

Exit pages reveal where users give up. I’ve used them to fix funnels — and also to chase ghosts when logic was wrong.

Why GA4 doesn’t help much?

There is no “exit” event.

  • page_view is just a view
  • GA4 UI hides the logic
  • Raw data gives no hint

Without sequencing, exits don’t exist.

What exit really means in BigQuery? An exit is simply the last page in a session. Nothing more. Nothing magical.

How I approach it now? I order events inside sessions and mark the final page.

  • No shortcuts
  • No assumptions
  • Just sequence and logic

Suddenly, exit pages start making sense.

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