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ignatenko
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server-side
Tuesday
May 05, 2026
AI is the Philosopher's Stone
Tuesday
May 05, 2026
Who benefits most from AI agents?
Tuesday
May 05, 2026
“Human APIs” for AI agents
Thursday
Apr 30, 2026
Metrics aren't about measurement. They're about substitution.
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Metrics
Sunday
22 Feb
Why Does “agreeing on data” Often Create Even More Distrust?
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Metrics
Sunday
22 Feb
Why Does a CMO Feel Responsible For Numbers He Doesn’t Actually Control?
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Metrics
Sunday
22 Feb
Why Do Metrics Stop “holding together” Once a Company Grows Beyond One Channel?
#
Metrics
Sunday
22 Feb
Why Does Adding More Reports Increase Blindness Instead of Transparency?
#
Metrics
Sunday
22 Feb
Why Does a CMO Trust Numbers More Than the Team — And Still Doubt Both?
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Metrics
Sunday
22 Feb
Why Meta Often Claims Credit for Conversions Finalized Through Email
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Metrics
Sunday
22 Feb
What Breaks When One Team Owns Growth and Another Owns Accuracy?
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Metrics
Sunday
22 Feb
Why Does Adding More Metrics Reduce Confidence Instead of Improving Control?
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Metrics
Sunday
22 Feb
What Happens to Attribution When Marketing and Product Speak Different Event Languages?
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Metrics
Sunday
22 Feb
What Happens to Analytics After the Only Analyst Leaves? How does it usually look?
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BigQuery
Tuesday
2 Dec
How not to blow up on BigQuery bills?
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Metrics
Tuesday
2 Dec
Why does Meta Ads attribute to itself customers who bought via email?
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GA4
Tuesday
2 Dec
Why do GA4 reports show fewer transactions than the payment gateway?
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Metrics
Tuesday
2 Dec
How is CPA defined in Ads Manager and CRM - do they match?
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GA4
Monday
1 Dec
How much do 70% cookie banner refusals affect GA4 data?
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GA4
Monday
1 Dec
Have You Checked If Purchases Are Being Lost Without Server-Side Tracking?
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GA4
Monday
1 Dec
What Happens To Tracking When the User Is On iOS - Are You Counting That?
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GTM
Monday
1 Dec
How Do You Know Platforms Aren’t Getting Distorted Data Without GTM Server-Side?
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GA4
Sunday
30 Nov
How to Use GA4 + BigQuery to Measure CAC — Without Burning Your Entire Marketing Budget
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GA4
Sunday
30 Nov
Why GA4 Data Is Delayed — And Why You're Making Budget Decisions Today
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GA4
Sunday
30 Nov
What Do You Actually See in a GA4 Funnel — And How Much Does It Reflect Real User Behavior?
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GA4
Sunday
30 Nov
GA4 Shows You “users” — But Are You Sure They’re Real People?
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GA4
Sunday
30 Nov
Why Don’t GA4 And BigQuery Data Match — And Which One Should You Trust?
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Metrics
Friday
1 Aug
Why Meta Might Be Burning Your Budget — and How to Stop It
#
Metrics
Thursday
31 Jul
What to Do When Meta Claims Credit for Conversions It Didn’t Earn
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Metrics
Wednesday
30 Jul
How to Avoid Wasting Money on Meta Campaign Tracking — and Get Accurate Data
#
Metrics
Wednesday
30 Jul
How to Track Creatives in Meta Ads at Scale?
#
Metrics
Wednesday
30 Jul
How Server-Side Tracking Can Save Your Meta Campaign
#
Metrics
Wednesday
30 Jul
5 Myths About Consent Mode That Are Costing You Money — Let’s Break Them Down
#
Metrics
Wednesday
30 Jul
Server-Side Tracking For Meta: Does It Actually Change Anything?
#
Metrics
Wednesday
30 Jul
Why Meta’s 7-Day Attribution Window Is a Real Problem
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Metrics
Wednesday
30 Jul
How Native Facebook Pixel Integrations Quietly Kill Your Optimization
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GTM
Wednesday
30 Jul
How Measurement Protocol Quietly Destroys Your GTM Server-Side Data (And Ad Budgets)
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GA4
Wednesday
30 Jul
How Automatic GA4 Events Quietly Ruin Your Server-Side Tracking
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Metrics
Wednesday
30 Jul
Last Click Out Of The Box? That’s a Trap.
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GA4
Wednesday
30 Jul
Google Renamed a Cookie. Again. Not a Disaster — Just Mildly Annoying
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GA4
Wednesday
30 Jul
Consent Mode Is On. So Where’s The Data?
#
GA4
Wednesday
30 Jul
One Tiny GA4 Setting That Could Be Costing You Tens Of Thousands in Ad Spend
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GA4
Monday
21 Apr
First-Party Mode vs. Server-Side Tracking: What's the Difference?
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GTM
Monday
21 Apr
DataLayer: Everything You Didn't Know But Were Afraid to Ask
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Metrics
Monday
21 Apr
Stop A/B Testing!
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GTM
Sunday
20 Apr
How to Debug Checkout Events in Shopify
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GTM
Sunday
20 Apr
Accessing Cookies in Shopify Checkout with Server-Side GTM
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BigQuery
Sunday
20 Apr
What is the Signals Gateway by Meta?
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BigQuery
Sunday
20 Apr
Deduplicate This Immediately!
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BigQuery
Tuesday
10 Dec
How to Quickly Obtain Percentile Values in BigQuery?
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GA4
Tuesday
10 Dec
Issue with Sending Events via Measurement Protocol with user_id
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GTM
Tuesday
10 Dec
Conversion Linker Now Supports Local Storage
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GTM
Tuesday
10 Dec
Why is update=true Important in Google Tag Settings for SPAs?
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BigQuery
Tuesday
10 Dec
Gemini + BigQuery: A New Era of Analytics with AI or Money Down the Drain?
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GTM
Saturday
9 Nov
How to Monitor GTM Server Side?
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Metrics
Friday
8 Nov
What is the Top Score Attribution?
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Metrics
Friday
8 Nov
Core Web Vitals - What Are They and How to Work with Them?
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2024
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