alex
ignatenko
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tag:
attribution
#
GA4
Sunday
22 Feb
When Does Analytics Stop Measuring and Start Interpreting?
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GA4
Sunday
22 Feb
What Does Session Duration in GA4 Actually Measure – and Should You Trust It?
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GA4
Sunday
22 Feb
Which GA4 Fields Should Never Be Used for Business Decisions?
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GA4
Sunday
22 Feb
Are You Measuring Retention — or Just Recounting Sessions?
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BigQuery
Sunday
22 Feb
How to Measure Time-to-Purchase in BigQuery Without Distorting the Customer Journey
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GA4
Sunday
22 Feb
Can You Rely on GA4’s Attribution Models for Budget Decisions?
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Metrics
Sunday
22 Feb
Why Do Metrics Start Contradicting Each Other — Even From the Same Source?
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Metrics
Sunday
22 Feb
Why Does Decision-Making Get Harder When All Data is Available?
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Metrics
Sunday
22 Feb
Why Does Analytics Increase Tension Between Marketing, Product, and Finance?
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Metrics
Sunday
22 Feb
Why Does a CMO Feel Responsible For Numbers He Doesn’t Actually Control?
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Metrics
Sunday
22 Feb
How to Calculate Retention with SQL Window Functions (Without Mixing Everything Together)
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Metrics
Sunday
22 Feb
Why Does Having More Data Make Uncertainty More Visible Instead of Reducing It?
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Metrics
Sunday
22 Feb
Why Do Numbers Stop Helping Teams Agree — And Start Defending Positions?
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Metrics
Sunday
22 Feb
Why Do Metrics Stop “holding together” Once a Company Grows Beyond One Channel?
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Metrics
Sunday
22 Feb
How to Shift Attribution from Last Click to First Click in SQL
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GA4
Sunday
22 Feb
How Confident Are You That GA4 Preserves Your UTM Parameters?
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Metrics
Sunday
22 Feb
How Does Blurred Ownership Of Metrics Turn Analytics Into a Source of Anxiety?
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Metrics
Sunday
22 Feb
Why Do Metrics Stop Reflecting Reality When the Business Becomes More Complex?
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Metrics
Sunday
22 Feb
Why Does Automation Increase CMO Frustration Instead of Reducing It?
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BigQuery
Sunday
22 Feb
Building a Custom Attribution Model in SQL: A More Realistic Way to Assign Credit
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Metrics
Sunday
22 Feb
What Breaks When One Team Owns Growth and Another Owns Accuracy?
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Metrics
Sunday
22 Feb
Why Does Adding More Metrics Reduce Confidence Instead of Improving Control?
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Metrics
Sunday
22 Feb
Why Do CMOs Doubt Data Most When Everything Looks “too perfect”?
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BigQuery
Sunday
22 Feb
Using ARRAY_AGG in BigQuery to Rebuild User Paths from Raw Events
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Metrics
Sunday
22 Feb
Why Do Different Teams Read The Same Report — And Make Opposite Decisions?
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Metrics
Sunday
22 Feb
How Do Deduplication Errors End Up Affecting Careers — Not Just Metrics?
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Metrics
Sunday
22 Feb
Why Does a CMO Stop Trusting Data During Growth — Not During a Crisis?
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GA4
Sunday
22 Feb
How to Calculate Net Dollar Retention (NDR) With SQL Window Functions?
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GA4
Sunday
22 Feb
How to Track Subscription Renewals in GA4 Export Data?
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GA4
Sunday
22 Feb
Can You Really Trust Average Session Duration in GA4?
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BigQuery
Sunday
22 Feb
How to Track Trial-to-Paid Conversion in BigQuery for SaaS?
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GA4
Sunday
22 Feb
Where Does the gclid Go When Landing Pages and Redirects Get Involved?
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GA4
Sunday
22 Feb
Why 20 CSV Files Will Never Give You Good Analytics
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Metrics
Saturday
21 Feb
How to Attribute Conversions to the First Click (Instead of Last) in SQL?
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GA4
Saturday
21 Feb
Why client_id isn’t enough to link offline events to GA4?
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Metrics
Saturday
21 Feb
How to Correctly Calculate Retention Rate with SQL Window Functions?
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BigQuery
Tuesday
2 Dec
How not to blow up on BigQuery bills?
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GA4
Tuesday
2 Dec
How does GA4 conversion rate mislead us?
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GA4
Tuesday
2 Dec
Can GA4 multi-channel attribution be trusted?
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GA4
Tuesday
2 Dec
How to Build a Custom Attribution Model in SQL (Without Crying)
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Metrics
Tuesday
2 Dec
Why does Meta Ads attribute to itself customers who bought via email?
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GA4
Tuesday
2 Dec
Why do GA4 reports show fewer transactions than the payment gateway?
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Metrics
Tuesday
2 Dec
How is CPA defined in Ads Manager and CRM - do they match?
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BigQuery
Tuesday
2 Dec
How does wrong user_id setup break analytics?
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GA4
Monday
1 Dec
How Many Purchases Are Lost Due To Browser-Based Tracking — And How Does That Show Up In GA4?
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Metrics
Sunday
30 Nov
Which Of The Three Conversion Metrics in GA4 Are You Using — And Do You Know the Difference?
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BigQuery
Sunday
30 Nov
Why You Shouldn't Use session_start to Count Sessions in GA4 BigQuery
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GA4
Sunday
30 Nov
What Does An “engaged session” in GA4 Really Mean — And What Does It Have To Do With Actual Engagement?
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BigQuery
Sunday
30 Nov
How to Calculate Conversion Rate in BigQuery
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BigQuery
Sunday
30 Nov
How to Calculate Average Order Value (AOV) in BigQuery — Without Fooling Yourself
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GA4
Sunday
30 Nov
Why Is Some Of Your Traffic Ending Up in (direct)/(none) — And How Much Is That Costing Your Marketing?
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Metrics
Sunday
30 Nov
Does SEO Really Drive 60% of Sales? Or Do All Roads Just Lead to Organic?
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Metrics
Sunday
30 Nov
How to Properly Handle Offline Conversions in Meta
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BigQuery
Sunday
30 Nov
What Counts as an Engaged Session in GA4 — According to BigQuery?
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Metrics
Friday
1 Aug
Why Meta Might Be Burning Your Budget — and How to Stop It
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BigQuery
Wednesday
30 Jul
Why Does BigQuery Show More Users Than the GA4 Interface — and Who’s Telling the Truth?
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Metrics
Wednesday
30 Jul
Why Meta’s 7-Day Attribution Window Is a Real Problem
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Metrics
Wednesday
30 Jul
So... Do You Really Need Raw Data To Get Attribution Right? (Yes, You Do)
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GA4
Wednesday
30 Jul
Launched a Facebook Campaign — And GA4 Suddenly Shows a Spike In Direct Traffic? Weird, Right?
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Metrics
Wednesday
30 Jul
How To Survive Multiple Attribution Models And Keep Your Sanity (And Budget)
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Metrics
Wednesday
30 Jul
META AND YANDEX EXPOSED: Privacy on Android is a Myth
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Metrics
Wednesday
30 Jul
Last Click Out Of The Box? That’s a Trap.
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Metrics
Wednesday
30 Jul
How Do You Train Meta Campaigns When Your Sales Cycle Is Longer Than a Netflix Miniseries?
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BigQuery
Wednesday
30 Jul
The Aggregated Report Looks Great. The Decisions? Not So Much.
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Metrics
Wednesday
30 Jul
Low CPA, No Money. Amazing, Right?
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GA4
Wednesday
30 Jul
Meta Says 170 Conversions. Google Ads Shows 85. GA4 Lands at 110. So... Who’s Telling The Truth?
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GA4
Wednesday
30 Jul
“Our Attribution is Very Complex” — Why That’s Often Just an Excuse
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BigQuery
Monday
21 Apr
Unlock the Power of Google Cloud with the VS Code Extension!
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BigQuery
Monday
21 Apr
Which Python Package to Use for Attribution Calculation?
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BigQuery
Monday
21 Apr
How to Send Data to BigQuery with SGTM: Easy and Stress-Free
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Metrics
Monday
21 Apr
Stop A/B Testing!
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BigQuery
Monday
21 Apr
LOGICAL_OR and LOGICAL_AND in BigQuery: segment your data without losing your mind
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BigQuery
Sunday
20 Apr
Deduplicate This Immediately!
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Books & Videos
Sunday
20 Apr
NEW YOUTUBE VIDEO!
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GA4
Sunday
20 Apr
When Conversions Don't Match Sales
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GA4
Sunday
20 Apr
How to Evaluate Ad Campaigns in Google Analytics (Without Losing Your Mind)
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GA4
Saturday
19 Apr
Debugging sGTM used to be a pain - until I found this
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GA4
Saturday
19 Apr
Consent Mode in GA4 – What It Is and Why It Might Melt Your Brain a Little
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Books & Videos
Saturday
19 Apr
New video! From first click to repeat purchase - reporting for eCommerce that actually makes sense
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GA4
Saturday
19 Apr
When the GA4 community builds the features Google forgot
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BigQuery
Tuesday
10 Dec
The GCLID Issue in BigQuery and How to Solve It
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GTM
Tuesday
10 Dec
Why is update=true Important in Google Tag Settings for SPAs?
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BigQuery
Tuesday
10 Dec
Quickly Analyzing Revenue Distribution by Customer with GA4 and BigQuery
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BigQuery
Tuesday
10 Dec
How to Recover a Deleted Table in BigQuery?
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Metrics
Tuesday
10 Dec
Common Mistakes in ROI Calculations Due to Attribution Model Specifics
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GTM
Saturday
9 Nov
Traffic Attribution in Single Page Applications
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Metrics
Saturday
9 Nov
Attribution Models Cheat Sheet
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BigQuery
Saturday
9 Nov
Custom Channels Groupping in BigQuery
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GA4
Saturday
9 Nov
How to Debug Measurement Protocol Requests in GA4?
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GA4
Saturday
9 Nov
Why Use Custom Channel Groups in GA4?
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Metrics
Friday
8 Nov
Leading and Lagging Metrics - What's the Difference in a Nutshell?
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Metrics
Friday
8 Nov
What is the Top Score Attribution?
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GA4
Friday
8 Nov
GA4 and Google Sheets Integration
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Metrics
Friday
8 Nov
Why Can't You Rely on Facebook Ads Analytics?
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GA4
Friday
8 Nov
How to Fix "(no set)" in Google Analytics 4 Reports?
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GA4
Friday
8 Nov
User Data Import without Website Visits
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Metrics
Friday
8 Nov
What's Available for Marketing Attribution in 2024 Besides GA?
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GA4
Friday
8 Nov
New traffic_source parameter in BigQuery
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Metrics
Friday
8 Nov
Where to Find Ideas for A/B Tests?
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GA4
Friday
8 Nov
Everything Old is New Again
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BigQuery
Friday
8 Nov
What's the Deal with STRUCTS and ARRAYS in BigQuery?
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BigQuery
Tuesday
5 Nov
BigQuery now has Workflows!
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GA4
Tuesday
5 Nov
Data Export Limits in GA4 Have Increased!
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BigQuery
Tuesday
5 Nov
New Traffic Fields in BigQuery: Enhanced Channel Analysis
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BigQuery
Tuesday
5 Nov
How to Create a Sequential eCommerce Funnel in BigQuery
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GA4
Thursday
13 Jun
Custom Event Data Import in GA4
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BigQuery
Tuesday
20 Feb
How to calculate session attribution in BigQuery?
bigquery
ga4
metrics
gtm
server-side
attribution
education
abtest
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2024
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